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Much of the success of these cards has to do with their timeless messages and classic designs that successfully find an audience in subsequent generations, regardless of which trends are currently popular. Bearing more similarities than differences with the traditional greeting cards of yore, the Blue Mountain card nevertheless takes the greeting card paradigm several steps into the present. Without taking away from its considerable merits, it is a little bit surprising that the Blue Mountain card are as popular as they are today. When you consider the fact that giving ecards was as a practice that was thought to be a trend that would last only a few years at most, the constant popularity of the Blue Mountain card becomes even more remarkable. There is no doubt that the practice of giving ecards has captured the imagination of the global audience by storm, and the Blue Mountain card stands at the forefront of this phenomenon.