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Although GM was already in some financial trouble, the crises in the credit industry and downturn in the economy dealt it an even bigger blow. Getting consumers to purchase cars and take on auto loans is now more difficult, given the recent increase in gas prices and the economic slump. GM is undertaking various incentives to entice consumers into buying from them. It is currently broadening their employee discount program, as well as giving rebates for new car buyers. One program even allows dealers and current and retired employees to offer employee discounts to friends and family.